Gmail HTML Link: Embedding Links in Gmail for Effective Communication

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Adding links to your Gmail messages goes a long way in improving the user experience for your recipients. Clicking a Gmail HTML link is often faster and easier than manually copying and pasting web addresses. Because who has ever copy-pasted links from an email to their browser?

You can use simple HTML tags <a href> to make clickable links in Gmail messages that take recipients directly to web pages in one click, improving accessibility, reducing typos, and boosting engagement. Gmail’s basic HTML formatting allows you to create clickable email links. 

gmail basics html

We need an in-depth look at how to create a Gmail HTML link. We must also see why they’re helpful and other tips for formatting our Gmail HTML email.

The Basic Ingredients for a Gmail Link

To create a link in your Gmail, you’ll need two things:

  1. The destination URL (web address) where the link points. This is the actual destination; the link will open when clicked.
  2. The visible link text that your reader clicks. This is the descriptive text in the email that becomes the clickable link.

Once you have these, you can wrap them in HTML anchor (<a>) tags to make the clickable Gmail link.

So, let’s learn to add an essential Gmail HTML link.

See also: Display HTML Images And Text Side By Side: Easy Tutorial

The basic HTML to Create a text Gmail link looks like this:

<a href="URL_HERE">Link Text</a>

Let’s break it down, shall we?

  1. <a> – The opening anchor HTML tag. This signals the start of a link.
  2. Href – The attribute that specifies the destination URL for the link.
  3. “URL_HERE” – The URL the link points to inside quotation marks.
  4. </a> – The closing anchor HTML tag. This signals the end of the link.
  5. Link Text – The text between the tags your readers will click to activate the link.

So a full Gmail link example would be:

<a href="">Click Me!</a>

When clicked, the visible text “Click Me!” would become a clickable link that opens

basic HTML to create a text Gmail link

Creating Image Links in Gmail

To create a clickable image Gmail HTML link, wrap a <img> tag inside an <a> anchor tag:

<a href=""> <img src="image.jpg" alt="Descriptive Text"> </a>

The <img> tag specifies the image source and alt text, while the <a> anchor tag makes the entire image clickable and links to your desired URL.

This lets recipients “click the image” to open that web page.

buttons and links

Creating Button Links

You can also make clickable buttons to draw attention to an important gmail html link:

<a href=""> <button style="background-color:blue; color:white;">Read More</button> </a>

The <button> tag creates the visible button, while the <a> anchor tag makes it clickable and links to the destination URL. The inline CSS sets the button’s color/style, but you can define those styles externally in the <head> of your HTML.

That’s the basics of how to create Gmail links using HTML. Just remember those three simple ingredients:

  1. The destination URL
  2. The visible link text
  3. The HTML <a> tags to ‘wrap’ them together

With either approach, the recipient experience is the same – they click the image or button within your Gmail email, activating the hyperlink and transporting them to the corresponding webpage.

No more copying/pasting or manually typing long URLs! With some practice, you can easily create clickable links within any Gmail message, providing a better experience for your readers and contacts.

Check this out: What Is HTML Pug? Getting Started With It

A Simple HTML Project

Want to learn primary Gmail and HTML the fun way? Make a Gmail login with a simple Gmail HTML link! This simple login gmail HTML project teaches valuable HTML skills:

It’s a simple HTML project that uses only two tags: the <a> anchor tag and the <href> attribute. Just follow these steps:

  1. Copy the Gmail login URL:
  2. Wrap it in <a href> tags: <a href=””>LOG IN</a>
  3. Add visible link text between the tags: <a href=””>Log in to Gmail</a>

Awesome! You just made a clickable Gmail login link.

Check this out: How To Send HTML Emails With Python 

Why Use Links in Your Gmail Messages?

Including links in your Gmail messages enhances the experience for your readers. Making relevant web pages, articles, and resources just one click away help people access the information they need as effortlessly as possible.

Just think about it. How often do you open an email, see an interesting link, and instantly click it to learn more? Links allow readers to navigate straight to the content most valuable to them quickly.

Rather than typing out long URLs, links reduce typos and make your messages more scannable. Recipients can glance at your email and click the links that grab their attention.

You can boost engagement with your content with the correct links to helpful resources.

And over time, if you want to update a linked resource in your previous emails, it’s simple. The link will point to the new destination – without you having to resend each message or alert recipients. That flexibility can be beneficial!

There are some cases where a basic HTML Gmail could be problematic too!

See also: Mastering HTML Non-Breaking Hyphen: Best Practices And Uses

Concerns That Arise While Using Links In Gmail Messages.


Some email providers may flag your messages as spam if you include too many.

Spam in Gmail


Only include links you’re confident are trustworthy – you don’t want to expose readers to malicious sites accidentally.

Long URLS Are Ugly

Very long URLs can also make your email look unprofessional. Tools like Bitly or Grammarly can shorten those links into something cleaner and easier to click.

But links can make your Gmail messages much more helpful and enjoyable to read. By guiding readers directly to valuable information with a simple click, you help them consume the content most important to them as quickly and efficiently as possible.

See also: Create An Engaging HTML Chat Box For Your Website: Easy Steps

What Can Be Done To Avoid All Those Problems?

Testing Your Links

Thoroughly check that your Gmail links work correctly before sending each email. Preview it in the Gmail compose window, test it in multiple email apps, or ask a friend for feedback.

You can monitor actual click-throughs over time if you are more Digital-Marketing Savvy. Make any needed adjustments.

Use Branded Links Like A Pro

Tools like domain-based shorteners, button links, and CSS styling can help you create clickable links with your business’s unique look and feel.

Overall Best Practices

While links are helpful, they’re just one part of an effective HTML email. Follow best practices like using a descriptive preview text, including a plain-text alternative, limiting wide tables and long lines of text, restricting flashy fonts, setting a character limit per line, and inserting the recipient’s name personally.


Will the login links expose my recipients' emails or passwords?

No, not at all. The login links only point to the Gmail login page.

How can I test that the login links work?

The best way is to send a test email containing the link to yourself or a friend's Google account.


A prepared email mark can boost your expert picture and establish a long-term connection with beneficiaries. Following this bit-by-bit guide, users can create links with the help of basic HTML in Gmail.

See also: How To Convert Pug To HTML? Top 5 Best Converters

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